Besides...
Consultant. I add value.
Breaking the barriers of endless meetings, briefing, note-taking, I do something I love. I understand my client’s business needs. I study their brand well. Understand what makes them tick, what makes them pause, their greatest fear and biggest challenge. I step into their “only if I could” zone. And the rest? The easiest way ahead is to work together. We do the same.
Marketing Strategies, Digital Strategies, Content Consulting…my key areas.
Content Creator. It’s not just English.
Having spent 15 years in big brand corporates in business roles, I took a step back and began Content Consulting in 2016, initially with the support of friends. And my learning has been one. Content is not just English. Content is a continuous journey of penning a brand’s story, aspirations, challenges, opportunities, accolades. Not one blog. Not just a few posts in a month. It’s a deep understanding of the brand and its dreams.
Relationships. Nourishing needed.
I remember my first client call. Sitting across the table, still in my 20’s, my thought was “How do I make them trust me!” True, we all represent a brand, but trust is individual. Building trust, understanding the value of individual equity is as important as representing a brand. And I found this fascinating. Relationships are my forte. With client and colleagues from more than two decades back, to new client, new friends in a foreign land…relationship is the other name of understanding, complete and flawless. I nurture this.
Creativity. It’s the extra topping.
And while my keypad rolls out words in a rush and my brain is super occupied, I realised I am a hopeless romantic. Creativity stems from romanticism. A love for all I do, a deep connect with my beliefs, my hopes and my dreams. I pen down ideas, dreams, a future unknown. I step into unknown horizons. I dare. Oh yes, my occasional bursts of imagination is my extra topping, indeed!